Help customers find the right categories and products in your shop.

It improves how search engines and customers find and understand an online store’s category and product pages. Work can include navigation, buying information, product data and URL behaviour. Priorities should follow the real catalogue and the products the business can supply.

Stores have products, variants, filters, changing stock and prices. These need different page and data decisions from a typical service website. We check how your catalogue works and who keeps it accurate.

It depends on the customer need and what the store can supply. Broad browsing may fit a category; a specific model may fit a product page; a comparison or how-to question may fit a guide linked to relevant products. We check the types of pages appearing for the search, together with available search and store data, rather than choosing one page type for every search.

We can scope the review around your platform and how it is actually set up. Themes, apps, plugins and custom code affect what can be changed. We agree the access and developer responsibilities before assuming a recommendation can be implemented directly.

Not automatically. Google recommends that each variant can be identified by its own URL, such as a product URL with a colour or size value that opens with that option selected. That is different from making every colour or size a separate page for search. We recommend which versions deserve their own page based on the product, customer need and platform, with consistent product information and URL settings.

No. Some filtered selections serve a distinct customer need; many sorting or combination URLs add little as search destinations. We review examples before choosing how they should be handled. Blocking crawling, preventing indexing and naming a preferred URL do different jobs; they are not interchangeable.

We first distinguish temporary shortages from permanently discontinued items. A useful page may stay when the product will return. For permanent changes, we decide between available alternatives, redirects or removal based on the item and platform, rather than deleting every unavailable product.

Writing can be part of the agreed scope where it helps customers compare and decide. Product facts should be confirmed by the catalogue owner. The objective is useful information, not reaching an arbitrary word count on every product.

Only when it is in the agreed scope. If you use Google Merchant Center, we can compare its product data with your website. Feed setup, account management and policy issues are separate work that the proposal must specify.

No. Product structured data supplies information for eligible search features. It must reflect accurate page content and follow Google’s requirements. Eligibility and valid markup do not guarantee a particular display, and reviews must not be invented.

Catalogue size, template complexity, platform constraints and the amount of writing or development work affect the scope and fee. We start with priority categories and representative products. Your proposal identifies the work and fee, including whether implementation and follow-up checks are included.

Not necessarily. Relevance, stock, price, delivery and checkout all affect purchases. Reliable order tracking helps assess whether search visits support sales, but a simultaneous increase does not prove SEO caused the extra orders. If reporting is included, we review search and store data together and state the limits.