01
You are unsure what to fix first.
Campaigns, website work and supplier recommendations compete for the same budget.
Digital marketing consultancy
We help you work out which decision matters most across your campaigns, website and sales follow-up, and which consultancy service fits it.
Led by Aaron CheahFounder, Multiplier Engine · Kuala LumpurRecognise the marketing question you need to answer.
Start with the concern you recognise in your business. These examples point to questions we can investigate; they are not findings about your performance.
02
You want to launch a new offer.
Your team needs to choose the customer, message and first channel.
03
Enquiries do not reach the next step.
You need to understand what customers do and how your team responds.
04
Reports leave the decision unclear.
You need to check what the numbers mean before changing spend.
Turn a broad marketing concern into a focused decision.
A focused review connects your business question with the information and responsibilities needed to act.
01
Define the business question.
You choose the offer, customer and decision the work should address.
OfferCustomerQuestionNext check recorded
02
Review relevant information.
We identify the pages, reports and team knowledge relevant to your question.
PagesReportsTeam input
03
Choose a practical next step.
You can see which next step the evidence supports and who would need to act.
StartDecision
ReviewAction
NextReview
Follow your customer from first interest to sales follow-up.
Your customer needs to understand the offer, compare practical details and know how to contact you. Your team needs a clear response and a useful outcome record. These stages show where a consultancy question can arise.
- 01
Understand the offer
The customer finds an offer and checks whether it addresses their needs.
- 02
Compare the details
They compare the information needed to judge suitability.
- 03
Make an enquiry
They contact your business with the details needed for a useful response.
- 04
Receive a response
Your team discusses the request and the next step it can provide.
- 05
Record the outcome
Your team records what happened after the enquiry, where known.
- 06
Review the evidence
We distinguish enquiries from follow-up actions and sales before choosing what to investigate.
Choose the consultancy service that fits your question.
Each service starts from a different question. Follow a link to see its focus.
01
Digital marketing audit
Investigate your main marketing question.
Start with your main business question. Aaron tests possible causes against relevant data and presents findings and priorities in slides.
02
Plan a new offer
Go-to-market strategy
Clarify the customer, offer and first launch before expanding.
03
Improve the next step
Sales funnel strategy
Review customer steps and sales follow-up to choose a focused improvement.
04
Understand your reports
Marketing analytics
Check definitions, recording gaps and report limits before making a decision.
Define the question, review the information and agree the next step.
We agree the question, review areas and outputs before work begins.
- 01
Explain your business decision.
We discuss your offer, customers and the decision you need to make.
- 02
Discuss the review areas.
We identify relevant pages, reports and people, including what information is missing.
- 03
Confirm the scope and next step.
We agree the outputs and distinguish recommendations from implementation.
See how one business question leads to a focused review.
This illustrative sheet connects a business decision with the information and review it may need. For example, an office provider deciding between more ads and better enquiry handling could start by comparing campaign and follow-up records. For a digital marketing audit, we present the findings and recommended priorities in slides.
Example consultancy scope discussion
StartBusiness question
Customer questionEvidence to review
NextReview and next action
- Business
- Your business and its current marketing activity
- Customer
- Customers considering the offer
- Decision
- Which marketing decision needs better evidence
- Information
- Relevant campaign, page, enquiry and follow-up records
- Possible service
- The consultancy service that addresses the main question
- Scope to confirm
- Review areas, available information, responsibilities and outputs
Working with Aaron.
Bring your business question to Aaron, along with the pages or reports you already use. We agree the review areas, information needed and deliverables with you before work begins.
01
Explain the decision.
You explain the offer, customer and question that matter to your business.
02
Discuss the available information.
Aaron identifies what can be reviewed and where input from your team is needed.
03
Confirm the scope.
We agree the outputs and responsibilities with you, and any implementation separately.
Is consultancy a useful starting point for your business?
These items help us agree what information and people are available for a review.
Questions before choosing a service.
These answers explain how we choose the service, agree responsibilities and work within the available information.
Which service should I start with?
Start with the service that matches your main question: a digital marketing audit for unclear priorities across existing marketing, go-to-market strategy for a new offer or audience, sales funnel strategy for customer steps and follow-up, or marketing analytics for definitions, recording and reporting questions. Stalled enquiries can have several causes, so we discuss the evidence before choosing a review.
Do I need all four services?
No. A specific question may need one service. If it crosses more than one area, we agree which work belongs in the scope.
Can my existing team or agency make the changes?
Yes, if they have the access and skills the changes require. We agree who can approve and implement the recommendations. Consultancy and hands-on delivery remain separate pieces of work.
Will consultancy guarantee more sales?
No. It can help clarify decisions and next actions. Results depend on demand, the offer, execution, follow-up and the quality of information available.
What should I prepare before speaking with Aaron?
Bring one business question, your website and any relevant reports or customer knowledge you already have. Explain what you sell, who buys it and which decision you need help making. You do not need to prepare a new dashboard first.
What does a digital marketing audit deliver?
For the audit, Aaron starts with your main question, tests possible explanations against relevant data and personally presents the findings in slides. The presentation covers the answer as far as the evidence allows, additional problems, recommended solutions, actions and priorities. For other consultancy services, we confirm the deliverables when we agree the scope.
Is consultancy the same as managing our campaigns?
No. Advice and planning do not automatically include running ads, publishing website changes or managing sales follow-up. If hands-on work is needed, we agree the work and who is responsible in the proposal.
What happens if the review finds another problem?
We discuss what the evidence supports and whether the additional issue changes your original scope. Any further investigation or implementation is agreed before it is added; another issue does not mean you need all four services.
How are the fee and timing agreed?
We agree the question, review areas, available information and outputs before setting the fee and schedule. Implementation, additional research and ongoing support are described separately.
Will I need to share customer messages or confidential records?
That depends on the question and agreed scope. We start with the information needed to explain the problem, then agree any additional records or access with you. Share only relevant information and avoid unnecessary personal details; detailed message review is not assumed.
A practical starting point
Bring the marketing decision you need to make.
Tell us the decision you need to make and what information you already have. We can discuss the relevant service and scope.