Guide author

Multiplier Engine Editorial Team

The Multiplier Engine editorial team writes our practical guides for Malaysian SMEs. AI tools help research and draft each guide; Aaron Cheah reviews every one before it is published.

How our guides are made

Researched and draftedThe team uses AI tools to research a question and write a first draft, working from official sources such as Google’s own documentation.
Reviewed by Aaron CheahAaron checks every guide against what works for clients, rewrites what is unclear and approves it before it goes live.
Sourced and kept currentEach guide lists its sources and is updated when the facts change, with the date shown at the top.

Guides by the editorial team

All guides

AI Search18 Oct 20266 min read

AI search basics: how to help AI answers find your business

What AI search uses, why SEO basics still matter, what to fix first on your website and how to measure AI visibility without chasing promises.

Website18 Oct 20266 min read

Redesign or improve your website? How to choose the right fix

Work out whether your website needs a full redesign, a focused fix or better tracking first, plus a checklist to protect search traffic in any rebuild.

Marketing Strategy18 Oct 20266 min read

Which marketing work comes first? A simple way to prioritise

A simple way for SMEs to choose between SEO, website, ads, content and AI search work: name the result, find the bottleneck and park the rest.

Want it done for you?

Book a strategy call and we’ll look at your marketing and agree what to fix first.